The Lagonda Taraf is a full-size luxury car that was produced in 2015 and 2016 by the British carmaker Aston Martin under its Lagonda marque. Designed by Marek Reichman and considered "the finest of fast cars" by Aston Martin, the vehicle is based upon the vertical–horizontal platform, which it shares with the DB9 and Rapide. The Taraf debuted in Dubai in 2014, with manufacture commencing in the subsequent year at the facility in Gaydon, Warwickshire. Initially intended for sale exclusively in the Middle Eastern market with a limited run of 100 units, Aston Martin later expanded the car's availability to several other countries and ultimately built 120.
The Taraf has a 0-100 kph acceleration time of 4.4 seconds and a maximum speed of 195 mph. The car features Aston Martin's 5.9-litre engine and an eight-speed automatic transmission manufactured by ZF Friedrichshafen. At its launch, the Taraf was the most expensive saloon in the world, priced at over US$1 million. Car critics and reviewers mostly appreciated its handling ability but criticised its steep price.