Pâtisserie E. Ladurée, commonly known as Ladurée, is a French manufacturer and retailer of high-end pastries and candy, established in 1862. Ladurée is well-known throughout the world for its macarons.[2] The company is a société par actions simplifiée (simplified joint stock corporation) and has its head office in Paris, France.[3][4]
Early years
Louis Ernest Ladurée, a miller, founded a bakery in 1862 on the rue Royale, Paris. During the Paris Commune uprising of 1871, the bakery was burnt down. A pastry shop was built at the same location, and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company's emblem. The interior of the premises were painted in the same celadon colour as the façade.
Ladurée's rise to fame came in 1930 when his little cousin, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy