La New International Corporation is a footwear company based in New Taipei, Taiwan. Founded on 29 April 1996 by Liu Bao-You, La New had opened more than 100 retail stores nationwide by 2024. La New's headquarters are located in Xizhi District, New Taipei City, Taiwan.
History
In its early years, La New utilized a consignment sales model, which later proved problematic due to widespread issues with unpaid invoices from retailers. As a result, the company shifted its strategy, retracting from third-party stores and opening its first standalone store on Minsheng East Road in Taipei. To further its brand development, La New invested heavily in research and development. In 2001, it established the La New Foot Research Institute, allocating NT$10 million annually to design shoes tailored to special foot shapes.[2]
Despite facing economic challenges, including an underperformance of several external investments, La New's market position was strengthened through strategic partnerships.[3] In 2006, the company gained visibility in Japan, leveraging the success of the La New Bears', now known as Rakuten Monkeys, performance in the Asia Baseball Championship, which facilitated the opening of several La New stores in