2012 to present
In 2012, Simons expanded to its seventh and largest location at West Edmonton Mall, its first outside of Quebec.[7] It spent nearly $50 million on the store alone.[8] The success of the location led other shopping malls to seek out La Maison Simons as an anchor tenant.[9] On March 27, 2013, Simons announced it would open a new location in Ottawa, Ontario's Rideau Centre in 2015 (although the store did not actually open until August 2016).[4][10] This was followed by an announcement on December 6, 2013, stating that a flagship store was to open at Square One Shopping Centre in Mississauga, in spring 2016. The new store, which opened in March 2016, occupies a large portion of the former Sears Canada store.[11]
Simons store locations are each uniquely designed. Former CEO, Peter Simons, said in an interview in 2015 with Canadian Business "We're trying to hold on to this belief in creativity and architecture and art. We're working with Doug Coupland, for instance, on an art piece in Vancouver, and we try to do that with all the stores we build."[12] All stores incorporate art installations and unique architectural elements.
A new store in Gatineau, Quebec, opened on August 13, 2015, investing $21 million in the location.[13] Furthermore, in 2015, a location opened at Park Royal Shopping Centre in West Vancouver, British Columbia.[9] A store in Calgary, Alberta, opened on March 16, 2017, in the Lancaster Building as part of The Core shopping mall. In August 2017, La Maison Simons opened a new store in Edmonton, Alberta, at Londonderry Mall.[14] In May 2018, La Maison Simons received outside investment for the first time in its history as part of efforts to open a new distribution centre in Quebec City.[15]
In February 2020, Canada Goose ended its wholesale agreement with La Maison Simons, which accounted for millions in sales for the company. At the same time and through the COVID-19 pandemic in Canada, Simons was having troubles with credit insurance on deliveries and all stock from designers, such as Balmain, had been moved to Simons' website. In August 2020, La Maison Simons claims to have regained profitability and sent letters to vendors in July assuring payment in full and fall deliveries will be delayed to preserve cash.[16]
In March 2022, Bernard Leblanc succeeded Peter Simons as chief executive officer, becoming the first person outside the Simons family to lead the company.[17] On August 14, 2025, La Maison Simons opened its first Toronto store at Yorkdale Shopping Centre, occupying a 118,000-square-foot, two-storey space formerly held by Nordstrom.[18] Unique to the location is Ciel, a geometric ceiling mural by French artist Nelio, along with a "walk of frames" displaying works from 24 artists.[18] A second Toronto store at the Eaton Centre opened in September 2025, with both locations representing a $75 million investment.[18] Simons projects the expansion will increase annual sales by 15 percent to $650 million, noting that recent U.S. tariffs have encouraged more Canadian consumers to purchase its house brands, which account for about 70 percent of merchandise.[18]
