LY Corporation (LINEヤフー株式会社), trading as LYC,[1] is a Japanese internet company owned by A Holdings, a joint venture between SoftBank Group of Japan, and Naver Corporation of South Korea,[2] founded in 2023 by the merger of Z Holdings, and four subsidiaries including Line Corporation and Yahoo! Japan.
History
In March 2021, Z Holdings, which owns Yahoo! Japan, and Line Corporation merged their businesses. The companies aimed to reduce costs by unifying overlapping services such as QR code payment, and increase traffic between the approximately 200 services they offer, focusing on the three businesses of search, messaging apps, and advertising.[3]