L'Occitane en Provence, commonly known as L'Occitane, is a French retailer of body, face, hair, and home products, as well as fragrances. The company is based in Manosque, France, and was founded in 1976 by Olivier Baussan. In 2010, L’Occitane was listed on the Hong Kong Stock Exchange, and in 2024 its controlling shareholder, Reinold Geiger, moved to take the company private.[1]
L’Occitane markets itself as a maison de beauté, or beauty house, emphasizing ingredients and traditions from the Provence region of southern France. It operates over 3,000 stores in more than 90 countries, with significant markets in Asia, Europe, and North America. The United States represents one of its largest retail and e-commerce markets.
The company is part of Groupe L'Occitane, which owns several beauty and wellness brands, including Melvita, Elemis, and Erborian. Its corporate strategy includes a focus on sustainability, ethical sourcing, and environmentally conscious packaging practices.