Kwangya Club (stylized in all caps) was a Korean mobile application created by South Korean company SM Brand Marketing, a subsidiary of SM Entertainment. It provided a membership-based official fan club service that offered different community services for SM artists. The application was the first service provided by the metaverse brand, Kwangya. The platform was fully operational on September 1, 2022, after its pilot operations in July. It shut down on September 11, 2023, with all its users moving to Weverse.
Development
It was announced that SM Entertainment would open Kwangya Club, a fan community application and among the first services offered by the metaverse brand, Kwangya.[1] The application would be operated by SM Brand Marketing, a subsidiary of SM.[2]