Kvartal TV is a Ukrainian entertainment television channel owned by 1+1 Media Group. The channel takes its name from the Kvartal 95 Studio and its flagship program Evening Quarter.
History and profile
In December 2015, it was announced that Film.ua Group and Kvartal 95 announced the joint creation of a television channel (Kvartal TV).[2]
Broadcasts began on 8 August 2016 on subscription television operators. The channel was owned in an equal 50/50 split between Kvartal 95 and 1+1. Distribution and marketing of the channel are handled by 1+1 Media, while its management was shared between its two partners. It targets an audience within the 18-54 demographic, in cities with a population higher than 50,000 inhabitants, and launch programming drew upon repeats of Kvartal 95's productions. Plans for original content were already outlined, by investing all of the rent in the creation of such programs. Plans to buy third-party comedy series were also on the pipeline. At launch, it was made available on Viasat Ukraine (of which 1+1 Media is its owner), while negotiations with other providers began. If Kvartal TV was seen as a success, 1+1 Media would eventually start new pay-TV projects.[3]