Kuat is a brand of guarana beverage sold by The Coca-Cola Company in Brazil.[1] Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica, which was stealing market share from Coca-Cola's cola products.[1]
In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).
Kuat was briefly sold in Norway starting in 2003 under the name SanSão.[2]
In 2002, Coca-Cola announced plans to test market Kuat in the United States.[3]
See also
- Guaraná Antarctica
- Sanduíche-iche – a meme used in a Kuat advertizing campaign
External links
- Kuat published by Coca-Cola Brasil
References
- The Battle of Guaraná Brand New, UnderConsideration LLC, retrieved 17 June 2016^
- Redaksjonen. SanSão - den nye voksenbrusen fra Coca-Cola Aperitif.no, 2003-01-27, retrieved 2020-08-18^
- Betsy McCay. Coca-Cola To Test Brazilian Hot Seller Kuat In U.S.