Ksubi is an Australian fashion label founded in 1999 on Sydney's Northern Beaches. Known for signature denim and box-cross logo, the brand has built an international presence and can be found in premium stores across Australia, North America and Europe.[1]
History
In 1999 Gareth Moody, Dan Single, Paul Wilson and George Gorrow were dissatisfied with the range of denim fits on the market, leading them to manufacture their own jeans and other denim garments (originally under the name “tsubi”).
Ksubi made its international debut in London in 2002, with fashion displays held at the abandoned Aldwych tube station.
In 2006, the brand changed its name to Ksubi as a result of a trademark infringement dispute.[2]
In 2010, Ksubi was purchased by clothing manufacturer Bleach, who also owned and produced Insight and Something Else.[3]