Kolibree

Kolibree is a French company based in Neuilly-sur-Seine, France that is known for developing a smart toothbrush.[1] Colibri means "hummingbird" in French; perhaps a reference to their signature product's light weight, about 64g.[2][3]

Kickstarter

In April 2014, the company launched a Kickstarter crowdfunding campaign for its device and raised over $100,000.[4]

Design

The toothbrush connects via Bluetooth to a smartphone app named Kolibree as well, and can tell users whether they are brushing well. Also, available is a choice of video games, in which good brushing is rewarded with high scores in the game.[5] The toothbrush has removable heads; thus the same brush can be shared by different people without worry of contamination.[6]

AI toothbrush

In 2017, at CES Las Vegas, Kolibree introduced ARA, an updated version of its toothbrush, promising AI software that records and detects bad brushing habits. Using computer vision technology, motion tracking and the phone's front-facing camera, incentivizes kids to brush their teeth with an augmented reality gaming app.[7]

AR toothbrush

In 2018 at CES Las Vegas, Kolibree introduced Magik, a kids' version of its toothbrush with Augmented Reality detection that helps children play with a smartphone App while cleaning their teeth.[8][9][10] The toothbrush retailed for less than $30.[11]

"hum" by Colgate

In August 2020, Colgate-Palmolive unveiled to Wall Street the "hum" smart toothbrush, developed in partnership with Kolibree.[12] Reviews mentioned the toothbrush as being "extremely accurate" and "smaller and lighter" than other electric toothbrushes.[13]

Kolibree relaunches itself with Kolibree Kids

In 2026 at CES Las Vegas, Kolibree introduced its new product Kolibree Kids : new app, new features, new toothrbush and new design. New Kolibree provides a brushing method for kids, doublled by education on how to wash their faces and hands. Developing good habits for kids, ending the brushing battle with parents, here are the two core missions of Kolibree Kids. Kolibree Kids is retained by Forbes as one of the top 10 health innovations. [14]

References

  1. Kolibree - Team www.kolibree.com^
  2. Kolibree - Toothbrush retrieved 2015-07-02^
  3. Kolibree Ara: Startup zeigt vernetzte Zahnbürste mit "künstlicher Intelligenz" heise online, retrieved 2019-06-04^
  4. Kolibree. Kolibree: The World's First Connected Electric Toothbrush Kickstarter, 2014-04-10, retrieved 2025-11-18^
  5. Kolibree 'gamifies' its smart electric toothbrush 7 January 2015^
  6. Toothbrush Innovator Kolibree Completes First Round of Funding to Support Rapid Growth in U.S. Dental Market 10 June 2015^
  7. Lynn La. Trick your kids to brush their damn teeth already with this gaming toothbrush CNET, retrieved 2019-06-04^
  8. Trick your kids to brush their damn teeth already with this gaming toothbrush CNET, retrieved 2024-05-10^
  9. The 9 Absolute Weirdest Gadgets We Saw at CES This Year TIME, 2018-01-17, retrieved 2024-05-10^
  10. Billy Langsworthy. CES 2018: Kolibree’s AR-enabled toothbrush adds games, filters and interactive rewards to teeth brushing Mojo Nation, 2018-01-08, retrieved 2024-05-10^
  11. Alexandra Whyte. AR offerings shape kidtech at CES 2018 KidScreen, 2018-01-11, retrieved 2025-11-18^
  12. Colgate-Palmolive Launches hum by Colgate: The New Smart Electric Toothbrush that Guides Users to Brush Better and Get In Sync with Their Smile MultiVu, 2020-08-17, retrieved 2025-11-18^
  13. Medea Giordano. Review: Colgate Hum Wired, 2020-08-25, retrieved 2025-11-17^
  14. Sandy Carter. CES 2026 Top 10 Healthtech Innovations Forbes, 2026-01-13^