Koala's March is a bite-sized cookie snack with a sweet filling. The cookies are produced by Lotte.
History
The product was first released in Japan in 1984, to celebrate the arrival of the first koalas to the country. The snack originally only came with a chocolate filling. The product expanded to Hong Kong in 1986.[1]
In 1988, some Japanese students started the rumor that finding a cookie with a koala with two eyebrows playing a trumpet would bring good luck on exams. This myth has persisted until at least 2019.[1]
The product was released in Australia by 1990,[2] and in the United States in May 1990. Originally, the snacks used the name "Koala Yummies" in the United States, later changing to the name "Koala's March," a translation of the Japanese name. In the United States, the cookies are primarily found in Asian specialty stores and some Hispanic specialty stores.[3]