Knorr ([1] ) is a German food and beverage trademark based in Heilbronn, Germany, founded in 1838 and owned by the British-Dutch corporation Unilever since 2000, who acquired Knorr's original parent company Best Foods, with the exception of Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.[2]
History
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany.
Bouillon cubes
In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873.
Worldwide
Knorr is available around the world. By 2025, the Knorr brand expanded to over ninety countries, from eight countries in 1957.[3]
In some countries in Latin America, such as Mexico, the brand is known as Knorr-Suiza.
Controversy
In 2015, the Knorr instant noodles came under scrutiny from the Food Safety and Standards Authority of India (FSSAI). The product wasn't approved noodle, pasta, and macaroni products by FSSAI.[4]
External links
References
- John C. Wells. Longman Pronunciation Dictionary Longman, 2007 Knorr United States. Knorr Taste Combos 24 April 2023^
- Withdrawal of Knorr noodles may not affect HUL revenues The Hindu Business Line, 2015-06-11, retrieved 2026-03-09^
- Knorr Unilever, retrieved 2025-12-23^
- HUL’s Knorr Chinese noodles on sale without regulator nod The Times of India, 2015-06-10, retrieved 2026-03-09^