Klik is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.
Overview
In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]
History
Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.[2]
In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3][4]
In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5][6][7]
References
- Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011^
- איילה צורף. יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק" TheMarker, 18 May 2003, retrieved 17 May 2016^
- Unilever increased prices by reducing packaging, Globes, 1 November 2016^
- [https://www.ynet.co.il/articles/0,7340,L-4622460,00.html 75, 70, 60, or 50 gram? The shrinking Klik package], YNET, 3 February 2015^
- The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016^
- Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016^
- Ilanit Hayut. Telma cereal sales down 30% after salmonella scare The Jerusalem Post, 2016-08-02, retrieved 2025-08-06^