Kleeneze is a British homeware company operating throughout the United Kingdom providing everyday laundry and cleaning staples and appliances, to UK retailers.[1] Founded in 1923 in Hanham, Bristol, it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.
History
The company's founder, Harry Crook, emigrated to the United States, and whilst there joined Fuller Brush as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold door-to-door by salesmen.[2]
In 1995, Kleeneze was bought by European Home Retail (EHR). The company was bought by Findel PLC in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company,[3] as part of their MLM portfolio.