Kit and Ace

Kit and Ace is a Canadian clothing brand[2] founded in 2014 by Shannon Wilson, former lead designer of Lululemon Athletica, and her stepson J. J. Wilson.[3] Its focus is machine-washable cashmere wool clothing and accessories.[4] It is currently owned by Unity Brands Inc.

History

The first store opened in July 2014 in Vancouver's Gastown neighbourhood.[5]

In 2015, the brand opened retail stores in the US, the UK and Australia.[6]

In September 2015, the company installed shop-in-shop cafes from Toronto-based Sorry Coffee Co. in its London and Toronto stores.[7][8]

In April 2017, Kit and Ace closed all its international stores, focusing on e-commerce and its eight Canadian shops.[9] Hold It All Inc., a Vancouver-based company, owned the brand until the end of August 2018.[10]

In 2018, CEO George Tsogas acquired it from the company's founders and changed the brand direction creating apparel that is Smart, Easy to Love, and Made to Last on a mission to Amplify Optimism in the world.[11]

In 2018, the Navigator pant was selected as part of the "Ultimate Travel Gear" of 2018 by Air Canada's enRoute Magazine.[12]

In November 2019, Kit and Ace opens its first West Vancouver location in The Village, Park Royal.[13]

In December 2020, Kit and Ace returns to Edmonton opening a new location on Whyte Ave.[14]

In June 2022, Kit and Ace opened a new location on Queen Street in Toronto.[15]

In July 2023, Kit and Ace was acquired by Unity Brands Inc. under the ownership of veteran retail executives Joe Mimran, David Lui and Frank Rocchetti.[16]

References

  1. Form 10-K – lululemon athletica inc. U.S. Securities and Exchange Commission, March 29, 2022^
  2. Our Story www.kitandace.com, retrieved 2019-02-13^
  3. Glen Korstrom. Kit and Ace co-founder JJ Wilson spins out new business ventures Business Vancouver, July 16, 2017, retrieved November 2, 2018^
  4. Jacob Brogan. "Technical Cashmere" Is a Hot Fashion Item. It's Not the Fancy Material You Think. Slate Magazine, 2015-12-17, retrieved 2019-02-13^
  5. How Kit and Ace plans to become the Lululemon of streetwear www.canadianbusiness.com, retrieved 2019-02-13^
  6. Kit and Ace steps up international growth with Lululemon founder... Reuters, 2015-03-05, retrieved 2019-02-13^
  7. Ashley Tomlinson. All Apologies: Toronto’s Sorry Coffee Company Inside Kit And Ace sprudge.com, February 28, 2017, retrieved November 28, 2023^
  8. Lauren LaRose. "Canadian retailer Kit and Ace expands The Star, 3 September 2015^
  9. Andrew Wills, Marina Strauss. Clothing chain Kit and Ace closes stores outside Canada The Globe and Mail, April 26, 2017^
  10. Kit and Ace lays off some head office staff, closes international stores The Canadian Press April 26, 2017^
  11. Kit and Ace mails a dose of optimism to shoppers Strategy News, 11 December 2020, retrieved 11 December 2020^
  12. L. M. Chabot. The Ultimate Travel Gear of 2018 enroute.aircanada.com, retrieved 2019-02-13^
  13. Park Royal www.kitandace.com, retrieved 2019-10-24^
  14. 7 pieces from Kit and Ace that will make for the coziest winter dailyhive.com, retrieved 2021-02-18^
  15. Queen Street West Kit and Ace kitandace.com, retrieved 2022-06-20^
  16. Vancouver clothing retailer Kit and Ace bought by company co-owned by Joe Mimran Vancouver Sun, July 5, 2023, retrieved November 28, 2023^