The King of Shaves Company, Ltd. is a British toiletries company headquartered in Beaconsfield, Buckinghamshire, England. The King of Shaves brand was founded in 1993 by Will King. The company was demerged from Knowledge & Merchandising Inc. Ltd. on 1 June 2009. It is owned by The King of Shaves Holding Company Ltd.
History
Will King founded Knowledge & Merchandising Inc., Ltd. (KMI) the company which owned the King of Shaves brand in 1993.
In 2009, The King of Shaves Company Ltd. was demerged from KMI,[2][3] and the company appointed Atul Sharma as CFO and Chris Outram[4] as Non-Executive Chairman of both The King of Shaves Company Ltd. and KMI (now KMI Brands Ltd).
Since 2009, King of Shaves has used a business model similar to that used by Coca-Cola