King Long United Automotive Industry Co., Ltd or commonly known as King Long (, literally, Golden Dragon) is a Chinese bus manufacturer headquartered in Xiamen, Fujian. Founded in December 1988, it is focused mainly on developing, manufacturing and selling large-and-medium-sized coaches and light vans. In 2024, King Long ranked no.113 on World Brand Lab's "China's 500 Most Influential Brands" list.[1]
History
Established in 1988, King Long United Automotive Industry Co., Ltd. is one of the joint ventures in China with a long history in the coach manufacturing industry. The company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd and San Yang Industry Co., Ltd. from Taiwan, with the share proportion of each holder being 50%, 25% and 25% respectively. The King Long Group owns three subsidiaries, King Long United Automotive Industry Co., Ltd, Xiamen Golden Dragon Bus Co., Ltd., and the Higer Bus Co. Ltd.
Export collaborations
In July 2023, Australian bus and coach dealer Bus Stop Sales announced it had worked with King Long and local body manufacturer