King's Hawaiian is a Los Angeles-based family-owned and operated bakery, known chiefly for its Hawaiian bread. It was founded by Robert Taira in Hilo, Hawaii, in 1950.[1]
History
Robert Taira founded the company, then called Robert's Bakery, in Hilo, Hawaii, in 1950.[1][2] Taira originally specialized in baking cakes. He got his big break when he figured out how to extend the notoriously short shelf life of Portuguese sweet bread, which he could then sell in large volumes to supermarkets as shelf-stable "Hawaiian bread".[1] In 1963, the company moved to Honolulu and changed its name to King's Bakery.[2]