The Kinepolis Group is a Belgian cinema chain with 110 theaters in Europe and North America. It is Europe’s third-largest cinema chain.
History
The Kinepolis Group is a Belgian cinema chain formed in 1997 as a result of the merger of two family cinema groups, Bert and Claeys, and has been listed on the stock exchange since 1998.
Albert Bert started in the film industry in 1970 and in 1981 built the 12 screen Decascoops cinema in Ghent, Belgium. He owned the cinema with his wife, Marie-Suzanne, and their four sons. They also owned a five screen cinema in Kortrijk, the Pentascoop, and the seven screen Trioscoop in Hasselt.[2]
On 29 September 1988, Bert opened the Kinepolis Brussels, which was considered to be the first megaplex cinema in the world when it was finally completed with 25 screens and 7,600 seats.[3][4][5][6][7][8][9][10][11][12]
Marie-Suzanne's sister, Rose Claeys, ran the Trioscoop as well as the Trosgenk in Genk and three cinemas in Liège (Les Operas, the Palace and the Concorde).[3]
On 17 September 1998, the world's largest cinema megaplex, Kinepolis Madrid Ciudad de la Imagen, opened in Spain, with 25 screens and 9,200 seating capacity, with each seating between 211 and 996 people.[13][14][15]
In 2006, the Claeys family withdrew from the venture, selling most of its 25% stake of shares in the company[16] and transferring daily management to Joost Bert, who, since 2008, shares the position of CEO with Eddy Duquenne.[17]
Competition authority
The Belgian competition authority approved the merger of the company in 1997 on the condition that the company wasn't allowed to grow within Belgium without explicit consent of the authority. This resulted in the resale of the acquired Utopolis cinemas in 2015. Kinepolis tried on several occasions to get the authority to lift the ban, and they succeeded in 2020. From August 2021 the company doesn't need permission to open new locations within Belgium.
Growth and acquisitions
Kinepolis grew significantly in recent years by opening several new locations, but also by acquiring chains and independent cinemas. Significant acquisitions were Wolff Bioscopen in 2014, Utopolis in 2015, Canadian chain Landmark Cinemas in 2017, American chains MJR Cinemas in 2019,[18] and Emagine Entertainment in 2025.
In 2011 the company also acquired Brightfish, a Belgian company specialised in cinema advertising.[19]
Core businesses
The Kinepolis Group consists of seven core businesses; box office, in-theater sales (ITS), business-to-business (B2B), film distribution, screen advertising, real estate, and digital cinema services.[20]
References
- Kinepolis Group Annual Report 2019 corporate.kinepolis.com, retrieved 2020-04-26^
- Berts Launch Decatron In Cinema Design Field Variety, October 12, 1988^
- 'Greatest Pic Complex' Kinepolis To Give Brussels 18 More Screens Variety, October 12, 1988^
- Acland, Charles R. (2003). Screen Traffic: Movies, Multiplexes, and Global Culture. p. 136. ISBN 978-0822331636.^
- John Tagliabue. Now Playing Europe: Invasion of the Multiplex; With Subplots on Pride and Environment The New York Times, January 27, 2000, retrieved November 17, 2009^
- Marlene Edmunds. Kinepolis Keeps the Plexes Coming Variety, June 15, 1998^
- Kinepolis Brussels in Brussels, BE Cinema Treasures^
- Kinepolis re-opens IMAX theatre in Brussels GlobeNewswire, 16 November 2016, retrieved 28 January 2023^
- Belgium's Kinepolis Takes The Megaplex On The Road Bloomberg.com, 1997-10-06, retrieved 2023-04-14^
- itinari (2020) Visit Kinepolis Brussels [Accessed 25 Dec. 2021].^
- DestiMap.com. Kinepolis Brussels, Brussels DestiMap, retrieved 2023-04-14^
- Mega-ambitious Forbes, retrieved 2023-04-14^
- Christopher Watts. Mega-ambitious forbes.com, retrieved 5 April 2018^
- Laura Bennett. Moviegoing in the land of Almodóvar Boston.com, 20 June 2010, retrieved 5 April 2018^
- Fabulous Fifteen - Film Journal International www.filmjournal.com, retrieved 5 April 2018^
- Kinepolis families head for divorce Expatica.com, retrieved 2018-04-30^
- History of the Group corporate.kinepolis.com, retrieved 2018-04-30^
- J. C. Reindl. MJR Digital Cinemas expected to keep name after being sold to Belgian company Detroit Free Press, retrieved 2024-10-09^
- Kinepolis Group:Kinepolis takes over advertising agency Brightfish GlobeNewswire News Room, 2011-12-20, retrieved 2025-10-14^
- Kinepolis core business www.kinepolis.com, retrieved 8 November 2012^