The Kia Opirus is an executive car/full-size sedan, manufactured by Kia Motors and marketed over a single generation for model years 2003–2012 globally and 2004–2009 in North America. Having debuted internationally at the 2003 Geneva Motor Show, the four-door, five-passenger, front-engine, front-drive sedan was launched to the North American market at the New York International Auto Show and in San Diego, bearing the Amanti nameplate — and prioritizing luxury content and comfort over dynamic performance and agility.
Intended to give Kia upward access to global premium markets, the Opirus represented a departure for the brand in both styling and market positioning. Developed over 22 months at a cost US$167 million (€143 million), 18% of the overall development cost went to R&D investment and 41% to development of production technologies.
As Kia's first premium vehicle, the Opirus replaced the Mazda 929-derived Enterprise in the South Korean domestic market. The Opirus was also the first Kia vehicle sharing a platform with sister company Hyundai, using a variation of the third generation Hyundai Grandeur/XG Y4 platform. For the Opirus, the platform was lengthened 1.9 inches, overall length increased 4.1 inches and height increased 2.6 inches. As Kia's largest sedan, the Opirus was marketed in a single trim level, sharing components with the Grandeur/XG, and a range of engines including its 3.5 L V6 engine (North America). All models were manufactured in Kia's Hwaseong Plant near Incheon.
A 2007 facelift, introduced at the 2006 Paris Auto Show, included upgraded specifications, a curb weight reduction of 250 pounds,[2]