Kenda Rubber Industrial Company

Kenda Tires (Kenda Rubber Industrial Company) is a manufacturer of pneumatic tires in Taiwan since 1962 with manufacturing facilities in Taiwan, mainland China, Vietnam, and Indonesia. They make tires for bicycles, motorcycles, ATVs, trailers, automobiles, and industrial equipment.[1][2]

Kenda was the 27th largest tire maker in the world in 2010. In 2011, Kenda decided to sell the 50-percent share that it has in the $200 million joint venture that it started with Cooper Tire & Rubber Company in China in 2003.[3]

In 2017, Kenda expanded into Europe with its acquisition of Starco Europe A/S, a Danish supplier of wheels with $129.4 million in sales in 2017.[4]

Kenda is a tire supplier of Formula Drift since 2023, and has sponsored Fredric Aasbø and Ryan Tuerck since 2025.

The company sponsors the Giant Asia Racing Team, a UCI Continental cycling team, the NBA's Cleveland Cavaliers, the MLB's Cleveland Guardians, and the National Multiple Sclerosis Society's MS 150.[5]

See also

References

  1. Chilly White. Kenda K781 Triple Tire Review Motorcycle USA, LLC, 16 February 2010, retrieved 2011-03-20^
  2. Gear Review: Kenda Tires Mountain Bike Tales, retrieved 2011-03-20^
  3. Kenda eyes additional capacity after selling Cooper JV stake Tire Business, 4 March 2011, retrieved 2023-08-25^
  4. Patrick Raleigh. Kenda Tires acquires Starco October 3, 2017^
  5. Bike MS 150 Sponsors & Offers National Multiple Sclerosis Society, retrieved 2016-03-24^