Kathryn Frazier is an American music publicist and life coach.[1]
Early life
Kathryn Frazier was born in Michigan and was raised by a single mother.[1]
Career
In 1996, Frazier founded Biz 3, a music publicity firm. Frazier was working an office job while, in her own time, booking music bands in Chicago. Through a friend, Frazier learned about doing press for artists and decided to try it herself by creating her own company. The company has since expanded to Los Angeles. Frazier has represented a diverse roster of over 200 artists, including Daft Punk,[2] The Weeknd, Skrillex, Justin Bieber, J. Cole, Lil Baby, Lauryn Hill, Migos,Chappell Roan, Victoria Monét, Lil Yachty, Megan Thee Stallion, Jessie Reyez, Colin Kaepernick, Diplo, and RAYE.[3]
In 2011, she co-founded OWSLA, an independent record label and creative collective, alongside Skrillex and collaborators.[4] OWSLA's first release was Porter Robinson's Spitfire.[5]
Frazier is a certified life and career coach, specializing in personal development, executive coaching, and family dynamics.[6] She is also a Reiki master and a lecturer at the UCLA Herb Alpert School of Music.[7][8]
Personal life
Frazier lives in Los Angeles, California.[9] Her home burned down in the Eaton Fire in 2025.[10][6] She has two sons, including Hollis Frazier Herndon, an artist known by the stage name "2hollis".[11]
References
- Katie Bain. The rock star whisperer: how one woman helps A-list musicians survive The Guardian, 2018-08-30, retrieved 2025-09-12^
- Jem Aswad. Daft Punk Has Split Up, Publicist Confirms Variety, 2021-02-22, retrieved 2025-09-12^
- The Top Specialty PR Firms in 2025 Observer, 2025-01-31, retrieved 2025-09-12^
- KC Ifeanyi. Meet The Indie Rock Nerd Turned Music PR Powerhouse Who Found Success In Surrender Fast Company, 2017-01-12, retrieved 2025-09-12^
- Why OWSLA could be the most important label in dance music right now inthemix, 2016-09-21, retrieved 2025-09-12^
- Lyndsey Havens. Biz 3's Kathryn Frazier on Coaching, Crisis and Being a 'Recovered Cynic' Billboard, 2025-03-25, retrieved 2025-09-12^
- Katie Bain. Music Publicist Kathryn Frazier Was 'Ready to Quit' the Industry. Instead, She Added 'Life Coach' to Her Resume Billboard, 2024-05-29, retrieved 2025-09-12^
- Kathryn Frazier The UCLA Herb Alpert School of Music, retrieved 2025-09-12^
- At Home With: Kathryn Frazier The FADER, retrieved 2025-09-12^
- Antoine Vessaud. In the wake of devastating Los Angeles fires, residents begin to rebuild The Associated Press, 2025-05-02, retrieved 2026-04-18^
- The Kids Are All Right: Kathryn Frazier Insomniac, retrieved 2025-09-12^