Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly referred to as Kantar Media Philippines or simply Kantar Media) is a market research firm in the Philippines that specializes in broadcast media. Kantar Media is responsible for audience measurement of television ratings across the country. ABS-CBN is the main television partner of Kantar Media Philippines.
As of 2015, Kantar Media employs a nationwide panel of 2,610 urban and rural households, with a respondent base of 7,000 individuals representing one hundred percent (100%) of the total Philippine TV viewing population.[1][2]
The panel reports on seven sectors, namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao. The Suburbs consist of four provinces: Bulacan, Cavite, Laguna, and Rizal.