Kamenitza is one of the top-selling Bulgarian beer companies based in the city of Haskovo. It was established in 1881 and is currently owned by the multinational Molson Coors. The brewery has a wide variety of lager and dark beers. Its slogan is "Mazhete znayat zashto" which translates to "Men know why."
Kamenitza had an 18% share of the Bulgarian beer market in 2005[1] according to data from ACNielsen. The company is a sponsor of the Bulgaria national football team.
Kamenitza currently has six brands: Light (4.4% ABV), Dark (6% ABV), non-alcoholic, wheat and Fresh (lemon- and grapefruit-flavoured, 2.1% ABV).[2]
History
In 1881 three Swiss entrepreneurs built a brewery in Plovdiv on a hill called Kamenitza and used the name as their brand. The drink of choice for most Bulgarians at the time was lager, but Kamenitza broke new ground by producing the first dark beer for the market.