News operation
In 2000, KJTV launched a local newscast at 9 p.m. using a virtual set (which was also used for news on KXTQ-LP). Concurrent with their inauguration of a new news department and the first one in Lubbock in more than 30 years, they also introduced a new logo, which is still in use to this day. To give South Plains viewers a sense of familiarity, they lured former KAMC anchor Jeff Klotzman away from KNXV-TV in Phoenix to anchor the newscasts. In recent years, Klotzman anchored the weekday newscasts alongside former KLBK and KOSA-TV newsman Kurt Kiser. However, Klotzman retired after the February 28, 2019, newscast after the Lubbock Independent School District hired him as part of their community relations department. As he had also retired from the station's news directorship, chief meteorologist Matt Ernst replaced him in said capacity.[7][8][9][10][11][12]
On October 1, 2008. KJTV launched a morning newscast titled Good Day Lubbock that, as of 2018, airs from 5–9 a.m. weekday mornings. KJTV discontinued its virtual set in 2008 and again in 2017. In 2010, KJTV launched the now-canceled Ag Day Lubbock, a daily local newscast covering agricultural issues complementing the syndicated farm news show Ag Day, which preceded it.
In 2012, KJTV added three hours of news and information from 6 to9 p.m. on Fox 34 News Now, 32.1 KJTV-CD/34.2 KJTV-TV.
On June 27, 2022, KCBD officially took over all aspects of KJTV's newscasts, including changing the name over to KCBD NewsChannel 11 on Fox 34. This came after KCBD moved into KJTV's studios at 98th Street and University Avenue in south Lubbock. As a result, KJTV's morning newscast, Good Day Lubbock, moved from 5–9 a.m. to a later slot of 7–10 a.m. while KCBD's weekday morning newscast, Daybreak Today, maintained its 5–7 a.m. window. Also, the 9 p.m. newscast was renamed KCBD NewsChannel 11 at 9:00 on Fox 34.
