News Now
When KEYT acquired the MyNetworkTV affiliation in June 2006, it initially showed only MyNetworkTV programming, with a test pattern running outside of network programming hours.[16] By the fall of 2007, the station had managed to obtain syndication broadcast rights to Family Guy and South Park, and officially launched its second digital subchannel under the branding "MyNetworkTV Central Coast" in October 2007, replacing Los Angeles–based MyNetworkTV affiliate KCOP on all cable systems in the Central Coast region.
The subchannel initially ran a standard-definition simulcast of KEYT's primary channel outside of MyNetworkTV programming. On October 30, 2007, KEYT-DT2 added a secondary affiliation with the Luken Communications-owned Retro Television Network to RTV programming outside of MyNetworkTV prime time program slots.[17] The subchannel subsequently changed its branding to "My RTN" to coincide with the new affiliation, later changing to "My RTV" after the network modified its on-air acronym to "RTV", then finally "My Retro TV".
On April 18, 2017, the 3.2 subchannel dropped Retro TV because station management was unsure of it continuing as a going concern with a declining affiliate base, along with contractual restrictions on using it as an overflow channel for breaking news. (Before that date, it was the only "Big Four" network affiliate nationwide left still carrying the network as a subchannel). In the interim, the station relaunched KEYT-DT2 as News Now, airing simulcasts and rebroadcasts of newscasts from KEYT-TV and KKFX-CD, along with live rolling coverage of local political events, news coverage and other public affairs and local interest programming; the subchannel continues to carry MyNetworkTV programming in prime time.[18][19][20]
The News-Press & Gazette Company announced on October 10, 2018, that it was converting KSBB-CD to ATSC 3.0 operations, airing News Now in that format, with its own ATSC 1.0 signal and programming being moved to a subchannel of KEYT-TV.[21]
On January 1, 2021, CBS programming moved from sister station KCOY to KEYT-DT2, moving News Now and MyNetworkTV programming to a new third subchannel.
- Christine Craft, anchor/reporter (1970s)
- Giselle Fernández, reporter (circa 1983)
- Michelle Franzen, reporter/fill-in anchor (1993–1994)
- Edie Lambert, anchor/reporter
- Indra Petersons, reporter
