Justerini & Brooks Ltd. (J&B) is a fine wine and spirits merchant founded in St. James's in 1749, originally to provide wine and spirits to the aristocratic households of London. In modern times, it is mostly known for its J&B Rare Scotch whisky. The firm has been a supplier to every British monarch since the coronation of King George III in 1761.[1] It sells to private collectors, hotels, and restaurants across the United Kingdom. Justerini & Brooks is owned by multinational Diageo.[2]
History
Justerini and Brooks was founded in 1749 by Giacomo Justerini from Bologna, the son of a distiller, and English investor George Johnson. Together, they founded the wine merchants Johnson & Justerini. In 1760, Justerini returned to his native land after selling the business to Johnson. Johnson continued to grow the business, naming his grandson, Augustus, as a partner, and building relationships with European suppliers from Bordeaux, Cadiz