'''Just Us! Coffee Roasters Co-op''' is a Canadian importer of fair trade coffee, tea, sugar, and chocolate. Based in Grand Pré, Nova Scotia, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade goods such as Ten Thousand Villages. Their motto is "People and the Planet before Profits".[1]
The company was founded in 1996 by Jeff and Debra Moore, David and Jane Mangle, and Ria Dixon, after a visit by Jeff Moore to the mountainous coffee-producing regions of Mexico in December 1995. The name was conceived as a pun on the word justice, reflecting the motivations behind the fair trade movement.[2]
The company roasts an annual volume of over 10,000 kilograms of coffee. In 2020, Just Us! produced C$7.8 million in sales.[3]