Jumbo Seafood

Jumbo Seafood is a Singaporean restaurant chain specialising in the seafood aspects of Singaporean cuisine and dishes, such as Chili crab. First opened in 1987 with an outlet at the East Coast Seafood Centre modeling and taking design elements similar to the non affiliated JUMBO Floating Restaurant Hong Kong, Jumbo Kingdom. It became a hit, it then opened an additional five outlets throughout the country including in the suburban areas of Serangoon Gardens as well as the Singapore Indoor Stadium. As of 2022, it has 5 outlets in Singapore.[2]

Its famous dishes include JUMBO Chilli Crab and JUMBO Black Pepper Crab. The restaurant chain works in tandem with the Singapore Tourism Board (STB) to promote local dishes such as Chilli crab, Sotong Youtiao, Crispy Baby Squid and Sambal Kangkong, among others.[3]

The JUMBO Group of Restaurants manages 22 outlets and has seven different dining concepts under its umbrella. Jumbo owns the Singaporean franchise of the Japanese ramen bar Yoshimaru at Holland Village. Other establishments include J-Pot, Ng Ah Sio Bak Kut Teh, J Cafe and Chui Huay Lim Teochew Cuisine. It also operates the Singapore Seafood Republic in collaboration with other seafood restaurants in Singapore.

Other establishments

In addition to its chain of JUMBO Seafood restaurants, the Group has diversified into other brands.[15]

JUMBO Seafood in IAPM Mall, Shanghai

JUMBO Group partnered with BreadTalk Group to open a 280-seat seafood restaurant in Shanghai. The restaurant is also among the first of the Group's to use the new JUMBO logo. The restaurant is located in Huahai Zhong Lu, a shopping district popular with tourists.[13]

JPOT Hotpot Singapore Style

In 2009, the hotpot restaurant concept, JPOT, was introduced as part of the JUMBO Group, capitalising on the dining concept popularity in Singapore, particularly among “youths who gather in large groups”.[16] The Group also pioneered the use of technology to increase productivity at their Tampines One outlet which has been replicated across other JPOT outlets.[17]

NG AH SIO Bak Kut Teh

The brand dates back to the 1950s when it was first started by Mr Ng Mui Song who operated a pushcart stall in the River Valley area catering to labourers. In 1977, Ng Mui Song's son, Ng Ah Sio, moved to a stall in New World Amusement Park and worked out a new recipe, enhancing the pepper taste. The brand was eventually taken over by the JUMBO Group in 2010.[18] After realising that many of its customers travelled long distances to its outlet at Rangoon Road, the Group opened an Ng Ah Sio Bak Kut Teh outlet at Tanjong Katong, showing its commitment to customer convenience and accessibility. The Katong outlet also opted to reflect the area's Peranakan heritage with custom tile designs in a restored shophouse.[19] Today it has 4 outlets.[20]

Chui Huay Lim Teochew Cuisine

Chui Huay Lim Teochew Cuisine first opened in early 2012.[15] Among the restaurant's popular favourites are its Steamed Pomfret and Teochew Cold Crab.[21]

YOSHIMARU ramen bar

Observing that “the Japanese food culture is popular in Singapore”, the JUMBO Group brought in YOSHIMARU ramen bar serving Hakata-style ramen with Tonkotsu (pork bone) broth.[22]

Singapore Seafood Republic

In April 2008, JUMBO embarked on a US$3 million venture with Japanese partner Maruha Restaurant Systems[23] and opened the first Singapore Seafood Republic restaurant in Shinagawa, Tokyo.[3] The 250-seat restaurant serves Singapore-style dishes, including the restaurant's signature crabs.[24] The brand currently has four outlets that feature many dishes highlighting Singapore's food heritage[25] and in less than a month after its opening, it served over one tonne of mud crabs.[26]

Slake

In December 2021, Slake, an eatery formerly located at Opera Estate, Singapore was added to the group. Slake took over a Jumbo Seafood outlet located at The Riverwalk.[27]

foundation	1987 in Singapore
location	Singapore
area served	Domestic: Singapore International: China, Vietnam, Taiwan
key people	Ang Kiam Meng (EC & Group CEO)‡R1R‡
industry	Restaurant
products	Seafood
website	www.jumboseafood.com.sg

History

Early years

Since 2000

Other establishments

JUMBO Seafood in IAPM Mall, Shanghai

JPOT Hotpot Singapore Style

NG AH SIO Bak Kut Teh

Chui Huay Lim Teochew Cuisine

YOSHIMARU ramen bar

Singapore Seafood Republic

Slake

Partnerships and philanthropy

See also

External links

References