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Juicy Juice

Juicy Juice is a brand of juice drinks that targets children and sold in the United States using the slogan "100% Juice."[1]

History

Juicy Juice was introduced by Libby's (then a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.[3][4]

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[5]

External links

References

  1. Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.^
  2. Mission Statement | Fruit Juice | Healthy Drinks | Juicy Juice retrieved 2014-05-05^
  3. Max Rothman. Nestlé USA unloads stake in Juicy Juice BevNet, 2 July 2014, retrieved 16 March 2018^
  4. Chad Bray. Nestlé to sell Juicy Juice brand to Brynwood Partners The New York Times, 2 July 2014, retrieved 15 March 2018^
  5. Ocean Spray, Nestlé make juice deal Milwaukee Journal Sentinel, 26 January 2002, retrieved 28 July 2012^