Jugos del Valle (Del Valle Juices) is a Mexican producer of fruit juices and beverages. Founded in 1947, today Jugos del Valle is one of the leading food, juice and beverage companies in Mexico producing popular brands such as Del Valle, Florida 7, Frutsi, Bebere, among others, also acting as a bottler for some Coca-Cola drinks such as Powerade, Energy Brands and Gladiator Energy Drink.[1] Operations range from the US, to Brazil, Venezuela, Puerto Rico, Chile, Argentina, Colombia, and most parts of Central America. Since 2007 is a wholly owned subsidiary of Coca-Cola FEMSA, the main Mexican bottler of Coca-Cola.
History
In 1947, following a long career in the wine industry, Santiago Ovalle to commercialize grape juice, which led to the opening of Jugos del Valle's first factory in Santa Marta, Santa Marta. A second factory, now the most important operations center of the company, opened in 1968 in Tepotzotlán.
After a group of investors led by P. E. Manuel Albarrán Macouzet acquired the company in 1978, the "Frutsi" brand was launched in 1982 in 355 ml glass containers.