Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.
A Pepsi, Ireland-based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.[3]
Advertising
Josta used the slogan "better do the good stuff now." In a commercial for Josta, an older man tells a younger man about his life as a youth, and how he wished he had more fun.[4]
Popular culture
A Josta drink appears in the 2021 Disney+ series Loki.[5]
An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.
References
- McLaren, Carrie. Should I? stayfreemagazine.org, January 20, 1999, retrieved June 6, 2011^
- Scott Leith. Keeping Tab(s): Brands' fans loyal The Atlanta Journal-Constitution, October 14, 2003^
- Save Josta Home Page savejosta.org, retrieved May 6, 2013^
- Josta at snackmemory.com^
- Mike Bedard. The Loki Easter Egg That Will Delight '90s Kids Looper.com, 2021-06-09, retrieved 2021-06-09^