Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.
A Pepsi, Ireland-based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.[3]
Advertising
Josta used the slogan "better do the good stuff now." In a commercial for Josta, an older man tells a younger man about his life as a youth, and how he wished he had more fun.