The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States.[1] Established in 1926, it specializes in making drink mixes, dessert mixes (pudding and gelatin), and frozen novelties.
History and products
The Jel Sert Company was named after its original product, a gelatin dessert mix, by combining the words jelly and dessert.[2] In 1929, Jel Sert created a powdered drink mix called Flavor Aid. These two products remained Jel Sert's flagship products until the 1960s when the company acquired Pop-Ice and its line of frozen ice pop desserts. Later that decade Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor Aid drink mix line. Fla-Vor-Ice quickly became the leading freezer pop brand in the United States.[3]