Jeanswest (formerly stylised JeansWest) is an Australian apparel chain store, owned by Hong Kong company Harbour Guidance Pty Ltd. It operates in the market of casual wear and lifestyle, with denim playing an integral part in the product range. Its main rivals are Just Jeans and Jay Jays which stock a similar range of clothing and denim.
In March 2025, it was announced that the company would be going into voluntary administration, and closing all of its 90 stores, however would maintain an online presence.
History
Jeanswest opened its first store headed by Alister Norwood in Perth, Western Australia in 1972. By 1984, there were 28 stores across Western Australia.
In 1985, Jeanswest branched into Queensland, buying the Eagle Jeans chain of stores, followed by New South Wales in 1987 and Victoria in 1992. In 1990 Mr. Norwood relinquished control of JeansWest to Peter Volk and Glorious Sun Group and the company's headquarters moved from Perth to Melbourne.
Jeanswest entered voluntary administration in Australia as of 15 January 2020, leaving the future of its 146 Australian stores and the employment of its almost-1000 strong staff in doubt.[1]