Jarritos is a brand of soft drink in Mexico, owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas.[1] Jarritos was founded in 1950 by Don Francisco "El Güero" Hill.[2][3]
Jarritos is made with fruit flavors and cane sugar, and is less carbonated than many popular soft drinks.[4] Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of storing drinks in clay pottery jugs.[4] Produced in Mexico, they are sold throughout the Americas and Australia.[5]