Jacksonville Landing — BrandWiki

Jacksonville Landing

Overview

The Jacksonville Landing

location	Jacksonville, Florida, United States
coordinates	30.325°N, -81.6598°W
address	2 W. Independent Drive, 32202
closing date	(last remaining tenants) (mall interior)
demolished date	October 8, 2019–January 2020
parking	Paid parking
developer	The Rouse Company
owner	City of Jacksonville
architect

The Jacksonville Landing (informally The Landing[2]) was a horseshoe-shaped[1] festival marketplace in Downtown Jacksonville, Florida that combined an open-air environment with an enclosed shopping mall, at the intersection of Independent Drive and Laura Street, along the Jacksonville Riverwalk.[3] It was developed by The Rouse Company for $37.5 million and opened in 1987.

The 126,000 sqft center was comparable to New York City's South Street Seaport Festival Marketplace, Baltimore's Harborplace, Boston's Faneuil Hall Marketplace, and Miami's Bayside Marketplace (which was also in Florida and opened two months before the Landing)[4]

number of stores	65+ (at peak) ~0 as of July 2019

floor area	126000 sqft

floors	2

website	jacksonvillelanding.com (2013 Wayback Machine archive)

Decline and ownership changes (1991–2019)

Early struggles

Around the late 1980s, The Rouse Company reported that the Jacksonville Landing was not profitable despite a successful opening day. However, city officials were optimistic that the mall would become profitable.[9]

Store closures

Beginning in the early 1990s, foot traffic never reached projected numbers, and within four years, a third of the food court tenants had closed. Specifically, on January 7, 1991, The Sharper Image closed its doors after just four years in operation. The Florida Times-Union also reported the Brookstone store as closed. Competition from the Avenues Mall, which opened in September 1990—and the perception of the Landing as a "tourist-trap"—played a role in low traffic.[10]

In response to the Landing's initial struggles, The Rouse Co. announced that the west side of the food court would become a video arcade known as Ostrich Landing, which had its grand opening on September 1, 1991 with over 200 games.[10] However, the Landing's struggles continued, and the arcade also later closed.[6]

On November 30, 1993, participants of the Jacksonville Jaguars Boosters Club celebrated at the Hooters restaurant at the Jacksonville Landing after the NFL's announcement that Jacksonville would be an expansion city.[10]

On December 31, 1992, Everything Yogurt, one of the Landing's original food vendors, closed permanently.[10]

Ciao Gianni Ristorante and Bar shuttered in early September 1994.[10]

Sleiman Enterprises acquires the Landing in 2003

The Rouse Company announced in 2003 that it would sell the Jacksonville Landing to a local developer, Toney Sleiman, for $5.1 million.[11] The Florida Times-Union reported that Sleiman, who bought the buildings but not the city-owned land, would not have to pay the $100,000 rent required by the City of Jacksonville for the land until the city provided the 800 parking spaces that it had promised the previous owners.[12]

Twisted Martini opened at the Landing in late 2004.[10]

Named after socialite and reality TV star Paris Hilton, Club Paris opens at the Jacksonville Landing in the summer of 2006, but it closed within a year.[10]

The 23-year obligation was finally resolved in 2010. The Jacksonville City Council passed a bill to give $3.5 million for Sleiman's purchase of a parking lot near the Landing. That money included a 20-year parking-validation program at a cost of $2.5 million to the city.

2018 shooting

A mass shooting occurred at the video-game tournament that was held on August 26, 2018, at the GLHF Game Bar;[16] three people, including the perpetrator, were killed, and others injured.[17][18]

Founders Food Hall 2018 closure

On November 9, 2018, after more food court tenants began leaving, the second-floor food court closed completely, and management blocked and disabled the escalators. The city was also reported to be neglecting the Landing, despite the agreement to efficiently maintain the property.[19]

Redevelopment as Riverfront Plaza, mall closure and demolition (2018–present)

On February 20, 2019, the city of Jacksonville and Sleiman Enterprises reached an $18-million settlement to transfer ownership of Jacksonville Landing to the city. The agreement includes $1.5 million to buy out the remaining tenants' leases and $1.5 million to demolish the mall for redevelopment of the site.[20]

On May 1, 2019, the city of Jacksonville sent eviction letters to the remaining tenants of Jacksonville Landing, giving them 30 days to vacate the premises.[21]

The City of Jacksonville bought out the three remaining tenants' leases, paying $303,333.31 for the Hooters lease, $550,000 for the Fion MacCools lease, and $450,000 for the BBVA lease. BBVA must not open after October 28, 2019.

The city received demolition bids and has bids ranging from $978,200 to $2,776,000. Plant City–based D. H. Griffin bid $1.074 million to tear down the Landing; this was one of seven sealed bids received by the deadline, 2 p.m. on June 14, 2019. The Department of Public Works recommended this bid to the General Government Awards Committee, which approved it at its next meeting. D. H. Griffin was to start site work 10 calendar days after the city sent the contractor a written notice to begin.

The Landing wasn't officially fully closed until after July 4, because it was the primary viewing spot for the downtown Independence Day fireworks.

On August 5, 2019, it was reported that D.H. Griffin Wrecking Co. Inc, the company hired to demolish the Landing, would erect fences so that demolition work could begin.

In August 2019, Mayor Lenny Curry discussed a plan to build at the site housing, restaurants, and a museum, staying "I think that those are the options that are on the table. What will happen is, as demolition happens, the Downtown Investment Authority will put out a request for proposal to the market to say, you know, to private investors, 'What would you like to do here? What can you do here?' My personal opinion is it should be a combination of some green space—not all, [for] we don't want just a park there—but a combination of some green space and then some sort of buildings that are iconic, that serve the public. It's an important piece of property. I also think should you be able to see the river from Laura Street. We don't want to block the view of that wonderful jewel." Some citizens believe that the mayor didn't include them in the decision to demolish or renovate the Landing.[22]

Location and services

The mall was located on the north bank of the St. Johns River. The 9 acre complex once featured 65 stores as well as dining, with full-service restaurants plus a food court, and entertainment. The Landing staged a variety of special events.[4] There was weekly live music on the courtyard stage. Most events took place in the open brick courtyard in the center of the horseshoe-shaped structure. Just before the Georgia-Florida football game in 2007, the Landing installed a 19 × 15-foot (5.8 × 4.6 m) JumboTron in the courtyard.

Patronage

The Landing had a local patronage base of over 65,000 downtown office workers and over 1,000,000 residents in the surrounding metropolitan area of North Florida. According to various Florida travel sources, it had been "an icon" for Jacksonville and "one of the most recognized attractions in Northeast Florida" since it opened in June 1987.[23][3][24] Downtown Improvement District (DID) for Jacksonville claims it was a popular tourist destination.[25]

Events

The Landing hosted more than 300 events each year including Florida/Georgia Weekend Celebrations, the annual Christmas Tree Lighting, New Year’s Eve and Gator Bowl Celebrations, St. Patrick’s Day, the Jacksonville Jazz Festival and July 4 fireworks.[6]

Weekly events included year-round live entertainment in the center courtyard every Friday, Saturday and Sunday. The bands offered a variety of music including classic rock, oldies, contemporary, jazz, and top 40. The Landing also hosted national country concerts and classic rock concerts in the spring, summer and fall each year.

In September 2010, Sleiman Enterprises announced a partnership with Downtown Vision to host an every Friday Farmer's Market from 10 a.m. EDT to 2 p.m. EDT. The market was relocated from Hemming Plaza. Since relocating to The Landing the market averaged over 40 vendors each week.

The Landing also hosted events for the community, such as charity walks and runs and the Earth Day Ecology Fair.

Museum

The Landing allowed the Jacksonville Maritime Museum to use unoccupied retail space to display their collection of large-scale model ships for seven years, beginning in 1990. It was a positive for both parties; the museum increased their exposure with a free venue and the Landing filled an otherwise empty storefront and offered a free attraction to increase foot traffic. Jacksonville Maritime Museum Society President John Lockhart explained, "Every time they would get a new tenant, they would move us to another empty space." That situation occurred five times in seven years, but in mid-November, 1997, the museum was given seven days to vacate in preparation for a new tenant. "This time, they just ran out of empty space," commented Lockhart. Many exhibits were put into storage.[26]

In October 2011, the museum was invited to return to the landing, and was given a large space to use. Their former home on the Southbank of the Riverwalk was demolished as part of a larger renovation that included Friendship Fountain.[27]