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J Brand

J Brand is an American denim clothing company founded in 2005 in Los Angeles, California.[1]

History

J Brand was co-founded by Jeff Rudes in 2004.[2][3] In 2005, J Brand officially launched at the Ron Herman Melrose Denim Bar in Los Angeles, California.[4]

At its inception, the company only offered women's denim.[5] Their 811 Skinny style was popular.[6] Their most famous skinny is the Houlihan Cargo Pant, named for the M*A*S*H character Hot Lips Houlihan and originally perceived as a novelty item.[7] Frank Doroff, vice chairman of Bloomingdales department stores said it was their "best selling pant", selling thousands.[7] J Brand sold more than 300,000 pairs.[8]

In late 2012, Fast Retailing announced they had bought 80% of J Brand for $290 million.[9]

Collaborations

J Brand has worked with fashion designers such as Christopher Kane, Simone Rocha, Henry Duarte, Erdem, Meadham Kirchhoff, Peter Pilotto, Richard Nicoll, and Proenza Schouler.[10][11]

J Brand has worked with creative director Karl Templer and photographer Craig McDean for their Fall 2012, Spring 2013, and Fall 2013 ad campaigns.[12]

See also

References

  1. J Brand jbrandjeans.com, retrieved 2017-11-16^
  2. Jeff Rudes (FABB conference speaker profile) retrieved 3 October 2013^
  3. Amed Imran. CEO talk Business of Fashion, December 2010, retrieved 4 November 2013^
  4. Lorraine Sanders. Where the Skinny Jean Was Born (And How to Meet Her Maker) 7x7 SF, September 16, 2009, retrieved 2 October 2013^
  5. Marione Hume. J Brand Genie www.afr.com^
  6. Blue Plate Specials: Jeans Mutations www.wwd.com, WWD, 2005-03-31, retrieved 11 November 2013^
  7. Cathy Horyn. Houlihan, Reporting for Duty New York Times, May 12, 2010, retrieved 4 November 2013^
  8. Marion Hume. J Brand Genie afr.com, 2013-03-21, retrieved 8 November 2013^
  9. Kana Inagaki. Fast Retailing to buy 80% stake in J Brand Marketwatch, Market Watch, retrieved 8 November 2013^
  10. Brand Power Vogue, 8 September 2010, retrieved 8 November 2013^
  11. Hayley Phelan. Proenza Schouler and J Brand Make Denim To Die For! Teen Vogue, 18 February 2010, retrieved 8 November 2013^
  12. J Brand Ad Campaigns Vogue, retrieved 11 November 2013^