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JAG (clothing)

JAG is an Australian women's and men's clothing brand sold throughout Australia, including freestanding, concession stores, and online. JAG was founded in 1972 on Chapel Street in Melbourne by Adele Palmer.[4][5]

Expansion

Following the jeans boom of the '70s, JAG was the first Australia Jeans brand to launch in the US market in 1978.[6][7] JAG developed a star-studded following including Mick Jagger, Jackie Onassis, Steve McQueen and Frank Sinatra.[8]

In 2001 the Colorado Group purchased JAG and relaunched the brand with the Elizabeth Jagger campaign in 2002.[9] In 2013, APG & Co which consists of Sportscraft, SABA and Willow, purchased JAG.[10][11][12]

External links

References

  1. JAG Store Locator^
  2. APG & Co^
  3. Company profile on LinkedIn^
  4. Festival salutes fashions finest The Age, 15 Mar 2011, retrieved 17 October 2019^
  5. The Innovators ragtrader, 24 September 2010, retrieved 17 October 2019^
  6. Jonathon Moran. Ruby Rose's brand new fashion face The Daily Telegraph, 3 February 2013, retrieved 17 October 2019^
  7. Denim Icon Sizzles ragtrader, 5 March 2013, retrieved 17 October 2019^
  8. Behind the seams The Age, 18 February 2007, retrieved 17 October 2019^
  9. Babble On The Age, 19 June 2002, retrieved 17 October 2019^
  10. Apparel Group Acquires JAG ragtrader, retrieved 17 October 2019^
  11. JAG brand sold to Apparel Group Sydney Morning Herald, 10 September 2013, retrieved 17 October 2019^
  12. Campbell Phillips. Apparel Group Snaps Up JAG Brand power Retail, 11 September 2013, retrieved 17 October 2019^