J2O is a still soft drink made from fruit juices. It is manufactured by Carlsberg Britvic and sold in the United Kingdom and Ireland. Its launch in 1998 was led by Sheraz Dar who joined Britvic in 1994, and was aimed at providing an alternative solution for people who were going out to bars and clubs but were not drinking alcoholic beverages. The name J2O is a pun on the chemical formula for water, H2O, chosen due to the drink's fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.
History
In 2001, due to growing brand success, the J2O packaging was redesigned and a fourth flavour, Orange & Cranberry, was introduced. In 2002, due to the brand's popularity within the on-trade sector, J2O was made available to the take-home market for the first time, with four-bottle packs being introduced into supermarkets and retail shops. The packaging was again changed in 2005, and Apple & Raspberry was introduced.
On 2 August 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour.[1] The campaign, named "J2O is in for a laugh" allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.