Isuzu Motors de México, S. de R.L is a commercial vehicle manufacturer and dealer based in Mexico City, Mexico. It is the Mexican subsidiary of Isuzu and was established in 2005 and is currently managed by Hirokazu Maruyama.[1]
History
On 29 April 2005, after the agreement signed between Mexico and Japan, Isuzu Motors de México was founded, presenting for the first time at the ANTP forum. One of the first steps of this company was the ALDEN dealerships in Mexico City, Galería in Monterrey and Plasencia in Guadalajara.[2] Two years later, in 2007, the Elf 300 was launched and in 2009 it began operations in the Mexico plant. Other launches that were carried out were the ELF600-BUS in 2010 and the Forward 1100, which sold a total of 20 thousand units by 2012.[1]