Irish Mist is an Irish whiskey-based liqueur produced in Newark, Ireland, by the Irish Mist Liqueur Company Ltd. In September 2010 it was announced that the brand was being bought by Gruppo Campari[1] from William Grant, only a few months after Grants had bought it from the C&C Group.[2] It was then sold to Heaven Hill in 2017.[3] It is made from aged Irish whiskey, heather and clover honey, aromatic herbs, and other spirits, blended to an ancient recipe claimed to be 1,000 years old.[4] Though it was once 40% alcohol per volume (or 80 US proof), Irish Mist is now 35% (70 US proof). The bottle shape has also been changed from a "decanter" style to a more traditional whiskey bottle shape.[5]