Invisible Fence Inc. (commonly referred to as Invisible Fence Brand) is a company that designs radio pet fences for cats and dogs. Manufactured and distributed by Radio System Corporation, the company sells wireless and fenceless systems that were first introduced in 1973.[1] Its best-known product consists of an underground wire and a collar with an integrated transmitter that provides a signal to the pet when it approaches the perimeter.
History
In the 1970s, traveling salesman Richard Peck worked as a sales and product manager for companies in Pennsylvania. His work took him from city to city, and as he drove through these towns, he noticed the number of dead pets lying along highways and city streets. He developed the idea of an "Invisible Fence".[2]
In 1973, he received a patent for the concept to build the first invisible fence. Peck formed a company called Stay-Put Sales Co. and marketed his product mainly through direct mail and magazines.[3] In 1976, Peck sold the marketing and patent rights to John Purtell. Purtell created a company named Invisible Fence Co.[4]