Imogene + Willie is a brand of Made in USA[1] jeans and casual clothing founded by Matt and Carrie Eddmenson in 2009 in Nashville, Tennessee.[2][3][4] The brand is known for blending classic American workwear aesthetics with modern fashion sensibilities.
Imogene + Willie is headquartered in Nashville, Tennessee, and has a retail space in Austin, Texas. Much of their goods are produced at their Los Angeles sewing room and through collaborations with domestic mills and small businesses.[1]
Etymology
The Imogene + Willie name is derived from the personal names of the founders' grandparents. "Imogene" was the name of Carrie Eddmenson's grandmother, while "Willie" was the name of her grandfather.