Imaginext

The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older[1] made by Mattel, under the label of Fisher-Price.

History

At the time of its introduction at the 1998 Toy Fair,[2] the Imaginext System included only two themed worlds: medieval and city venues. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately.[3] This line quickly expanded to incorporate the Wizard's Tower and Goblin's Dungeon play sets.

The other Imaginext line that was released in 2002 attempted to capture life in the big city with a focus on emergency and rescue figures and play sets.