I.DE.A Institute (acronym, Institute of Development in Automotive Engineering) was an automobile design and engineering company in Turin, Italy, founded in 1978 by Franco Mantegazza and architect Renzo Piano,[3] with engineer Peter Rice as Vice President,[4] and help from others like automotive designer Rudolf Hruska and former Fiat head of engineering Ettore Cordiano.[5]
The Rieter Holding Ltd took full control of the company in 2002.[6] The company grew with offices in China and Brazil by the time Rieter sold the company in 2010 to the Swiss investment group Quantum Kapital AG.[7] The company was liquidated in 2019.[2]