Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle.[1][2] It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries, including fashion, art, music, e-commerce, golf, and more.[3]
Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms; Hypemaker, an in-house creative production agency;[4] and HBX, a retail platform.[5][6][7]
Hypebeast was originally started as a sneaker blog in 2005 by Kevin Ma.[8] In 2012, the lifestyle, digital and streetwear focused site entered the retail sphere as HBX, selling fashion editor favourites. In 2017, it launched its creative agency, Hypemaker.[4] In 2018, the company organized a 2-day cultural festival called Hypefest in New York City.[9] In 2019, Hypebeast was transferred to the Main Board in the HKEX.[1] In 2020, Hypebeans, a café, was opened in the HBX Hong Kong store.[10] In 2022, the HBX New York flagship store was opened in Chinatown, New York.[11] Also in 2022, the Hypegolf Shop opened in Japan.[12][13][14]
In 2008, Hypebeast was recognized as one of Time magazine's 50 best websites.[15] In 2017, it was recognized as one of Fast Company most innovative companies.[16] In 2018, it was ranked on Forbes Asia 200 Best Under A Billion list.[17]
