Huggies is an American brand that sells disposable diapers and baby wipes that is marketed by American company Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
History
Kimberly-Clark started delving into the diaper market in 1966. They introduced the Kimbies brand of diapers in 1968. Kimberly-Clark scientist Frederick J. Hrubecky [1] designed the initial diaper and was granted a patent in 1973. Hrubecky experimented with diaper technology[2] that included body contouring which would adapt better than standard fit diapers. Kimberly-Clark installed $1 million of fold production equipment, including the first experimental folding machine in a mill in Memphis, Tennessee. Hrubecky incorporated diaper adhesive tapes that replaced safety pins after consumer tests in Denver and Salt Lake City proved they were one of the best features. Kimbies production suffered in the early 1970s after a strike occurred at the Memphis plant.