Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, and sold worldwide.[1] Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval.[2] The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts.[3]
When Hubba Bubba was first marketed, the gum's flavor (now often referred to as original) was similar to that of others but, over time, different flavors have been produced[1] (such as cherry, cola, peach, strawberry, lime, and salty liquorice), with availability differing between markets worldwide.