Houseful Limited[2] is a British residential property software, data, and insight company based in London, England, owned by Silver Lake Partners.[3][4]
Its brands include the property website Zoopla, automated valuations (AVMs) provider Hometrack, and software brand Alto.[5] Alongside these sites, Houseful owns and operates several brands providing services to estate agents, housebuilders, brokers, lenders, and consumers. These include Jupix, Calcasa, Primelocation, Yourkeys and Mojo. ZPG Ltd., Houseful's previous parent company, which included the brands USwitch and Money.co.uk, was listed on the London Stock Exchange until it was acquired by Silver Lake Partners in July 2018.